Antiresort /
Nawi Beach House.
Digital development for a hospitality experience built around nature.
Antiresort and NAWI Beach House are hospitality concepts based in Mizata, El Salvador, combining accommodation, food, nature and curated experiences.
Our work focused on keeping their digital ecosystem responsive, optimized and connected to the different systems supporting marketing, bookings and sales.
More than a website.
A constantly evolving
hospitality platform.
The digital experience needed to support frequently changing packages, menus, pricing and accommodations while remaining connected to the tools used by marketing and sales.
This meant coordinating content across WordPress and Cloudbeds while maintaining conversion tracking through Google Tag Manager, Google Analytics and Meta.
At the same time, new landing pages and experiences needed to be implemented from Figma designs without compromising responsiveness, SEO or the existing WordPress architecture.
Development that connected design, content and conversion.
We worked across the WordPress ecosystem to keep both websites current while continuously expanding their functionality.
Responsive Development
New landing pages were developed from Figma designs using WPBakery and custom front-end code for desktop and mobile.
WordPress Architecture
Custom Post Types, taxonomies and ACF fields were created and managed to structure packages and dynamic content.
Booking & Content
Packages, pricing and related information were maintained across the website and Cloudbeds.
Analytics & Tracking
Custom tracking implementations were created through Google Tag Manager for Google Analytics and Meta.
SEO Optimization
Pages and content were continuously optimized using Yoast SEO as new packages and landing pages were added.
Technical Maintenance
Custom scripts, child-theme functionality and server maintenance through cPanel were handled as part of the ongoing work.
Working closely with design, marketing and sales.
This project wasn't isolated development work.
Regular collaboration with the design team helped translate new Figma concepts into production-ready landing pages.
Marketing requirements were translated into conversion tracking and analytics implementations, while coordination with the sales team helped ensure packages, menus, pricing and booking information remained accurate across the digital ecosystem.
That collaboration allowed development to support the entire customer journey rather than simply maintaining the website.
Built with the tools the project needed.
Web Development.
Ongoing WordPress development, front-end implementation, custom functionality, analytics integration, SEO optimization and technical maintenance.