Basalto 1530.
Building a fashion brand from identity to digital commerce.
Basalto 1530 is an independent apparel brand from El Salvador focused on limited releases, culturally inspired products and a contemporary approach to everyday clothing.
The project was developed as a complete digital experience, from creative direction and UX/UI to Shopify development, e-commerce configuration, content and ongoing administration.
Starting from a blank canvas.
Basalto 1530 gave us the opportunity to approach the digital experience as a complete system rather than an isolated website.
The project involved defining how the brand should translate into a digital environment, designing the shopping experience and developing the storefront in Shopify.
Because the creative and technical work were developed together, decisions around content, product presentation, navigation and commerce functionality could all be considered as part of the same experience.
From brand experience to working commerce.
Creative direction, UX/UI, content and Shopify development were approached as parts of the same digital experience.
Creative Direction
Development of the visual direction used across the brand's digital presence and e-commerce experience.
UX / UI Design
Design of the website structure, navigation, product presentation and responsive shopping experience.
Shopify Development
Development and implementation of the storefront in Shopify, translating the brand direction into a functional and responsive e-commerce experience.
Product & Content
Creation and management of product information, imagery and visual content used throughout the storefront.
Commerce Setup
Configuration of the Shopify store and the functionality required to support the complete purchasing experience.
Store Administration
Ongoing management of products, collections, releases, content and the technical requirements of the online store.
One project.
One connected system.
Working across both the creative and technical sides of Basalto made it possible to think beyond individual pages.
The visual identity influenced the interface. The product strategy influenced the information architecture. And the requirements of running the store influenced how Shopify was configured and developed.
Rather than receiving a finished design to implement, the storefront evolved alongside the brand, allowing design, content and commerce to work as one experience.
Built around Shopify.
Design / Shopify Development.
Creative direction, UX/UI design, Shopify development, responsive implementation, content production, e-commerce configuration and ongoing store administration.